Design style

Art deco

The glamour of the 1920s: symmetry, fans and sunbursts, tall elegant type and gold on cream and black.

  • luxurious
  • bold
  • balanced
  • retro
  • warm

See it live

The Gilded Lantern is a fictional cocktail bar page, written for this library to show the Art decostyle. Switch the width to see it at phone, tablet and desktop size.

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The Art deco recipe — its principles, palette, type, spacing and rules — ready to paste into a design tool or an AI assistant.

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The recipe

The idea

The glamour of the 1920s: symmetry, fans and sunbursts, tall elegant type and gold on cream and black.

Use it when

  • Bars, hotels, theatres and events
  • Premium brands with a classic story
  • Celebrations and invitations

Avoid it when

  • The product is casual or for children
  • The brand must feel modern and minimal

Principles

  • Strong central symmetry
  • Fan, sunburst and stepped geometric ornaments
  • Tall, thin, elegant display type
  • Gold lines framing cream and black fields
  • Repeated patterns at the edges, calm in the middle
  • Everything framed, nothing floating

Colour

  • Champagne (background): #f5ecd7
  • Parchment (surface): #ece0c0
  • Jet (text): #14181f
  • Smoke (muted): #4a4a40
  • Old gold (accent): #8a6416
  • Jade (accent-2): #1f4d4a
  • Jet line (border): #14181f
  • Text on background contrast: 15.13:1 — passes AA

Type

  • Headings: Poiret One, weights 400 — Thin geometric deco face; large sizes only, uppercase
  • Body: Josefin Sans, weights 400 and 600 — Geometric, period-appropriate, readable
  • Scale: 14px, 17px, 21px, 30px, 48px, 76px
  • A decorative display face only for headings; a clean geometric sans for everything else.

Spacing and shape

  • Base unit: 8px
  • Spacing steps: 8px, 16px, 24px, 48px, 88px
  • Symmetric margins; framed blocks.
  • Corner radii: 0px
  • Borders: Double gold rules and stepped corners
  • Shadows: None

Imagery and motion

  • Imagery: Geometric ornaments: fans, sunbursts, chevrons and stepped frames drawn in SVG.
  • Motion: Slow, symmetric reveals from the centre.

Do

  • Centre the hero and frame it
  • Repeat one ornament as a border
  • Use gold for lines, not big areas

Don't

  • No rounded blobs
  • No asymmetric chaos
  • No casual handwriting

Similar styles

Styles that share the most of Art deco's mood, density, era and warmth.

Palette

  • Champagnebackground #f5ecd7
  • Parchmentsurface #ece0c0
  • Jettext #14181f
  • Smokemuted #4a4a40
  • Old goldaccent #8a6416
  • Jadeaccent-2 #1f4d4a
  • Jet lineborder #14181f

Text on background: 15.13:1 — passes AA

Type

Headings · Poiret One · 400

The quick brown fox jumps over the lazy dog

Thin geometric deco face; large sizes only, uppercase

Body · Josefin Sans · 400, 600

The quick brown fox jumps over the lazy dog

Geometric, period-appropriate, readable

  1. 76pxThe quick brown fox jumps over the lazy dog
  2. 48pxThe quick brown fox jumps over the lazy dog
  3. 30pxThe quick brown fox jumps over the lazy dog
  4. 21pxThe quick brown fox jumps over the lazy dog
  5. 17pxThe quick brown fox jumps over the lazy dog
  6. 14pxThe quick brown fox jumps over the lazy dog

A decorative display face only for headings; a clean geometric sans for everything else.

Spacing and shape

Spacing on a 8px base

  1. 8px
  2. 16px
  3. 24px
  4. 48px
  5. 88px

Symmetric margins; framed blocks.

Corners, borders and shadows

  • 0px
Borders
Double gold rules and stepped corners
Shadows
None

Do and don't

Do

  • Centre the hero and frame it
  • Repeat one ornament as a border
  • Use gold for lines, not big areas

Don't

  • No rounded blobs
  • No asymmetric chaos
  • No casual handwriting

Compare with…

See Art deco side by side with another style, and what differs.