Type pairings

Calligraphic humanist family

A serif and a sans drawn as one family share their pen-made proportions, so the pair feels lively and handmade yet perfectly matched.

  • Headings: Alegreya
  • Body: Alegreya Sans

The faces, live

The sample is set in the pairing's own fonts, at its own sizes and line heights. The ladder shows every step of its type scale.

Honey from the hillside orchards

Our bees spend spring in the cherry trees and summer on wild thyme, so each jar tastes of a different month. We take only what the hives can spare, spin it by hand and pour it the same afternoon. Every label is written with the field and the week it came from.

Heading in Alegreya 700 at 36px, line height 1.15. Body in Alegreya Sans 400 at 17px, line height 1.6.

Headings

Alegreya

  • Bold 700

Body

Alegreya Sans

  • Regular 400
  • Medium 500

The type scale

  1. 50pxHoney from the hillside orchards
  2. 36pxHoney from the hillside orchards
  3. 27pxHoney from the hillside orchards
  4. 21pxHoney from the hillside orchards
  5. 17pxHoney from the hillside orchards
  6. 15pxHoney from the hillside orchards

Copy the idea

The Calligraphic humanist family recipe — its idea, faces, scale and rules — ready to paste into a design tool or an AI assistant, or as design tokens.

Download brief (.md)

Where it fits

Use it for

  • Small food producers and markets
  • Craft workshops and makers
  • Heritage walks and local history

Avoid it when

  • The design must look cool, minimal or corporate
  • The text is mostly tables of numbers

Principles

  1. Use the serif for headings and the sans for reading; the shared skeleton holds them together.
  2. Lean into the calligraphic italics of the serif for short subtitles and quotes.
  3. Keep the palette and layout simple so the lively letterforms do the decorating.
  4. Use the medium sans weight for labels and buttons instead of a heavier bold.

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